News & insight

Bahri Reaffirms General Cargo Transportation Leadership And Innovation At Breakbulk Americas 2016

26 SEP 2016

Riyadh – Saudi Arabia, September 26, 2016: Bahri, a global leader in logistics and transportation, headquartered in Saudi Arabia, today reaffirmed its leadership position in general cargo transportation and logistics in the West-Arabian Gulf corridor with two key announcements.
Marking its inaugural participation in Breakbulk Americas 2016 after having taken over agency activities in the Gulf and South Atlantic, Bahri introduced a maritime industry-first ‘Data Innovation’ platform to enhance productivity, unlock opportunities for growth and transform the shipping industry. Termed “BahriData”, the innovative model is intended to improve the company’s operating performance and drive data innovation within the global shipping industry.

Citing The Port of Houston as the leading breakbulk port in the U.S. and as consistently ranked first in terms of foreign waterborne tonnage, Bahri announced plans to open its second North American office in Houston. Operating from its Baltimore office since 1992, Bahri General Cargo operates 6 new state-of-the-art multipurpose vessels with an average age of less than 3 years on a regular liner schedule all uniquely designed to carry Project, Ro-Ro, Break Bulk and Container Cargo in a single voyage. Of these 4 vessels connect the US to Saudi Arabia and major ports in the Middle East Gulf, Indian Sub-Continent and Mediterranean.

Steven Blowers, Country Manager – USA, Bahri General Cargo said, “Bahri General Cargo has a novel approach to its focus on optimal cargo mix and is the leading direct RoCon liner service provider from the US to the Middle East and Indian subcontinent making this corridor one of the most profitable routes for Bahri. Through our innovative data innovation model - BahriData - we are gearing up to make more informed decisions, and be fully prepared to tackle the challenges of tomorrow.”

Bahri’s cross-functional team of maritime industry professionals and technology specialists is currently working on developing several Big Data models that will help streamline and enhance all aspects of the company’s operations. The models cover a number of key business areas including Chartering, Voyage Management, Fleet Operations, Connected Ship, Maintenance, Customer Control Tower and Customer Service. Bahri is relying on the competitive advantage it expects to gain from its steadfast focus on data innovation, to diversify its reach across all lines of business including general cargo and emerge as the leading global operator by 2017.
“With the opening of a second office in the U.S. in Houston, home to one of the busiest ports in the world, Bahri General Cargo coupled with its data innovation models will look to provide unmatched customer experiences through the provision of leading, technology-driven, value-added onshore and offshore services”, added Blowers.

Bahri is exhibiting at Booth #1031 at Breakbulk Americas 2016, now in its 27th year and the largest exhibition of its kind in the Americas, bringing top-tier shippers together with breakbulk and project cargo service providers.